Over the last few years, I have been working with an increasing number of companies from Vietnam that are selling directly to customers in the United Kingdom. In many cases, these are manufacturers who previously sold only in bulk to distributors, but are now moving into ecommerce and direct-to-consumer sales. The UK is an attractive market: customers are comfortable buying online, logistics are reliable, and platforms like Amazon make it relatively easy to enter the market.
Vietnam has a very strong export-focused economy, and that shapes the way Vietnamese businesses typically expand into the UK. The country is one of the world’s largest exporters of textiles, footwear, furniture, and consumer goods. Vietnamese factories produce a huge volume of products that are sold internationally, and more and more Vietnamese companies are now selling under their own brand names rather than only manufacturing for other companies. I also see many Vietnamese businesses selling coffee, homeware, lighting products, and small electronics directly to UK customers through online platforms.
Once a Vietnamese company starts selling to UK customers, UK VAT becomes an important issue quite quickly. Many business owners assume that because their company is registered in Vietnam, UK VAT does not apply to them. Unfortunately, that is often not the case. A Vietnamese company can be required to register for UK VAT even if it has no office, no staff, and no company in the UK. What matters is where the goods are located, where they are imported, and where the customers are based.
This guide explains when UK VAT registration for Vietnamese companies is required, how the process works, and what to expect after you receive your VAT number UK.
This is one of the most common questions I am asked by business owners in Vietnam. The short answer is: yes, many Vietnamese companies do need to register for UK VAT, especially if they are selling physical goods to UK customers.
A foreign company does not need to have a UK company or UK office in order to have a UK VAT obligation. If a Vietnamese business is making taxable supplies in the UK, it may need to register as a non-established taxable person.
The most common situations where UK VAT for foreign companies becomes relevant are:
One important point that many businesses do not realise is that the UK VAT registration threshold usually does not apply to non-UK companies that store goods in the UK. In many cases, registration is required from the first sale.
So if you register VAT UK from Vietnam, it is usually because your business model involves goods entering the UK supply chain in some way.
In practice, I see several typical scenarios with Vietnamese companies entering the UK market.
This is very common for Vietnamese manufacturers, especially in furniture, home décor, lighting, and consumer goods. The company manufactures products in Vietnam, ships them in bulk to the UK, stores them in a fulfilment warehouse, and then sells to UK customers.
For example, a company in Ho Chi Minh City producing wooden furniture may ship a container to a warehouse in Manchester and then sell the products through its website or through online marketplaces. Because the goods are stored and sold in the UK, the Vietnamese company must register for UK VAT.
Amazon FBA is one of the main ways Vietnamese companies enter the UK market. I work with many Vietnamese Amazon sellers who sell products such as:
If your goods are stored in Amazon’s UK warehouses, you will almost certainly need UK VAT registration for Vietnamese companies.
Another common situation is where the Vietnamese company acts as the importer of record. This means the goods are imported into the UK in the name of the Vietnamese company, and then sold to UK customers or UK retailers.
This often happens with:
If you are the importer and the seller, you will normally need a VAT number UK.
Many Vietnamese businesses now sell directly to UK consumers through:
If the goods are shipped from within the UK, VAT registration is required. If goods are shipped from outside the UK, the VAT treatment depends on the value of the goods and the sales channel, but VAT registration is still often required, especially if you also import goods in bulk.
Ecommerce has changed the way Vietnamese companies sell internationally. Ten years ago, most Vietnamese exporters sold large quantities to UK wholesalers. Now, many sell directly to UK consumers in smaller quantities but higher margins.
Vietnamese sellers commonly use:
Each platform has slightly different VAT rules, but there are some general principles.
If you store goods in the UK, you need UK VAT registration.
If you import goods into the UK and then sell them, you need UK VAT registration.
If you sell through your own Shopify website and fulfil orders from a UK warehouse, you need UK VAT registration.
Online marketplaces sometimes collect VAT on certain sales, particularly for low-value goods, but this does not always remove your obligation to register. Many Vietnamese businesses use a combination of Amazon and Shopify, and in those cases the seller usually still needs to register VAT UK from Vietnam.
This is why UK VAT for ecommerce sellers is such a common issue for companies from Vietnam.
Vietnam is quite different from many other countries because a large part of its economy is based on manufacturing and export production. This affects how Vietnamese businesses structure their UK operations and, as a result, how VAT applies.
Vietnam is one of the world’s largest exporters of textiles and footwear, and a significant amount of these products are sold in the UK through online marketplaces and private label brands. I also work with Vietnamese companies exporting furniture and wooden homeware products, which are very popular in the UK market, especially flat-pack furniture and home décor items.
Another major export is coffee. Vietnam is one of the largest coffee producers in the world, particularly Robusta coffee, and in recent years many Vietnamese coffee brands have started selling directly to UK consumers rather than only exporting raw beans. These companies often import roasted coffee into the UK, store it in fulfilment centres, and sell through Shopify or Amazon. This structure almost always requires UK VAT registration.
We also see Vietnamese companies selling:
From a VAT point of view, the supply chain is very important. The most common structures I see are:
Factory in Vietnam → Container shipped to UK → UK warehouse → Online sales to UK customers
Factory in Vietnam → Amazon FBA UK → Amazon sells to UK customers
Factory in Vietnam → Goods imported into UK → Sold to UK wholesalers
Factory in Vietnam → Direct shipping to UK customers (dropshipping model)
Each of these models has different VAT implications, but in the first three models, VAT registration is usually required.
Because shipping from Vietnam to the UK is typically done by sea freight in large shipments, many Vietnamese companies hold stock in the UK. The moment stock is stored in the UK and sold locally, UK VAT registration becomes necessary.
The registration process is not complicated, but it does require the correct documentation and a clear explanation to HMRC of what the business is doing.
The typical process looks like this:
Vietnamese companies usually register as non-established taxable persons (NETP) because the business is based outside the UK.
HMRC will normally ask for documents to prove that the Vietnamese company is a real business and that it is trading or planning to trade in the UK.
Typical documents include:
If documents are in Vietnamese, HMRC may require translations into English.
This is a question I get from almost every client.
In most cases:
It is very important not to wait until the last moment. If you are planning to ship goods to the UK or start selling through Amazon UK, you should start the VAT registration process in advance.
Once the company receives its VAT number UK, there are ongoing compliance obligations.
These include:
This is why many foreign companies use an accountant or VAT agent in the UK to handle ongoing compliance.
Registering for VAT in another country is not just a form — it involves understanding how your supply chain works, how your goods enter the UK, and how you sell to customers.
VATNumberUK works with international businesses and helps with:
If your company in Vietnam is planning to sell in the UK, it is much better to set up VAT correctly from the beginning rather than trying to fix problems later.
Contact VATNumberUK to apply for your VAT number UK and get professional support with UK VAT for foreign companies.